AKTU B.Tech 4th Year: Digital and Social Media Marketing (KOE094) Quantum PDF Notes
AKTU B.Tech 4th Year: Digital and Social Media Marketing (KOE094) Quantum PDF Notes
Last Updated: July 11, 2025 by QuipQueue
Preparing for your AKTU Digital and Social Media Marketing (KOE094) exams? This guide highlights how concise PDF notes can be your key to success. Based on the official AKTU syllabus for this subject, we’ll show you how targeted study materials can help you master each unit.
Table of Contents
Unit 1: Introduction to Digital Marketing
- Overview of digital marketing and its evolution
- Key components: Websites, blogs, and online advertising
- Digital marketing vs. traditional marketing
- Understanding digital marketing channels
- Consumer behavior in the digital age
Unit 2: Social Media Marketing
- Role of social media in marketing
- Popular platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating effective social media campaigns
- Social media metrics and KPIs
- Influencer marketing strategies
Unit 3: Search Engine Optimization (SEO)
- Fundamentals of SEO: On-page and off-page
- Keyword research and analysis
- SEO tools and techniques
- Link building and content optimization
- Measuring SEO performance
Unit 4: Pay Per Click (PPC) Advertising
- Introduction to PPC and Google Ads
- Campaign setup and optimization
- Keyword bidding strategies
- Ad copywriting and A/B testing
- PPC performance metrics
Unit 5: Content Marketing & Analytics
- Role of content in digital marketing
- Content creation and storytelling
- Analytics tools: Google Analytics, social media insights
- Measuring campaign success
- Data-driven decision making
Digital and Social Media Marketing Quantum PDF
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Conclusion
Mastering Digital and Social Media Marketing (KOE094) is crucial for AKTU B.Tech 4th-year students aiming to excel in their exams. These concise PDF notes cover all units, ensuring you’re well-prepared for success.
Use these targeted study materials alongside the official syllabus to boost your understanding and performance.
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